When you think about advertising your properties in the local newspaper do you think about creating and mailing out your own publication instead? No, why? - Because you simply can't gain a readership big enough to make it effective, not to mention the cost implications. You wouldn't be able to capture those who have never contacted you before. So, similarly, why attempt to do exactly this when using an SMS system? With quickproperty you gain the subscribership of all relevant people across the UK and local to you.

• Costs are considerably less than creating a bespoke system. No matter how many recipients receive your message, you pay just £2.50 +VAT per property. This is due to us being able to purchase larger quantities of SMS messages.
• When targeting a message our system runs on superfast servers able to dispatch over 1000 targeted messages a minute.
• Data validility is a key benefit of using quickproperty alerts. Because our subscribers maintain their own accounts online, our subscribers receive properties that their current criteria specifies.
• New technologies are made available to all participating estate agents as they become available. This includes our recently installed MMS sending capabilities and in the very near future GPRS and location-based services.
• Flash messaging - Instantly messages open and appear on the recipients phones display.
• National reach - Homebuyers are nationwide allowing you to advertise your properties to many more people than your registered homebuyers. As long as your properties match their criteria they will receive it.

Are you sending legally?

The European Parliamentary Committee decided in April 2002 that companies must obtain consent before sending SMS. This led to Article 13 of the Communications Data Protection Directive 2002/58/ED (the Directive on Privacy and Electronic Communications) dealing with direct marketing via SMS. This Directive was adopted on 12 July 2002 and is to be implemented by Member States by 31 October 2003. In the UK, the Data Protection Act 1998 has a role to play in SMS. It deals amongst other things with the handling of personal data and as a result SMS operators need to make sure that they have proper consent to hold details and that they keep personal details secure at all times. Other UK laws already exist. Even if geographical location is not involved, the sending of SMS messages is a regulated activity and any campaign should take account of the relevant law found within The Telecommunications (Data Protection and Privacy) Regulations 1999.